Nicholas J. Fanelli         

Gallagher Re - Marketing Manager

February 2025 - February 2026

• Developed B2B marketing campaign strategies & corresponding collateral, including emails, reports/whitepapers, brochures/flyers, social posts and more, for the global Life, Accident & Health, and the Parametric, Public Sector & Climate Resilience teams and in coordination with in-house graphic designs, marketing automation and web teams 

• Managed an internal, bi-weekly email newsletter sent to approx. 3,500 global colleagues

• Coordinated collateral, on-site branding and more for internal/external global events, including Monte Carlo RVS, ReFocus, the Global Conference of Actuaries, Gallagher Re-hosted webinars/roundtables and more

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Smithbucklin - Sales Marketing Manager

February 2023 – October 2024

• Developed B2B email marketing campaigns on behalf of clients, including the American Hospital Association, the PLASTICS Industry Association, the National Council of the Social Studies, and more totaling $7.46M+ in 2024 exhibit/sponsorship revenue & $330,990+ in 2024 year-round advertising 

• Actively maintained 5 client websites totaling 36,464 visitors by Q4 2024

• Contributed to overall sales marketing strategies for client events & year-round advertising ​

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Endurance Warranty - Content Marketing Specialist

May 2021 – January 2023

• Developed monthly content calendars & B2C campaigns utilizing SEO strategies for 30+ blogs, totaling 179,536 visitors & 1,622 leads in 2022 over 314 posts

• Managed a team of 6 copywriters & oversaw the complete editorial process, including identifying topics based on SEO best practices, crafting assignment outlines, copy editing, sourcing/developing creative materials/images & scheduling final posts 

• Oversaw awards workstream, including helping Endurance win over 7 individual, team & overall business awards in 2022, including the Stevie® Awards, Crain’s Fast 50 & more

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Rand McNally - Digital Marketing Specialist

March 2021 – April 2021

Chicago, IL

• Developed and created weekly B2C social media content for over 6 accounts, as well as for campaigns such as the ‘Spring Trucking Sale’, National Park Week, and the 2022 Road Atlas

• Generated B2C blog content utilizing SEO strategies that reached over 200+ pageviews per day

• Helped maintain the company's eCommerce website by updating product pages, monitoring inventory levels, implementing 301 redirects, and creating promotional discounts

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CuraLinc Healthcare - Marketing & Communications Associate

September 2019 – January 2021

Chicago, IL

• Contributed B2B creative strategies and problem-solving skills to help build awareness and engagement of CuraLinc’s Employee Assistance Program (EAP) and wellness programs to over 1.5 million individuals across 1,750+ clients

• Produced introductory marketing collateral for CuraLinc’s global clients in 40+ countries and over 30 languages

• Helped establish a daily COVID-19 marketing strategy that kept all clients informed through email blasts, social media, webinars, tip sheets, and website updates

• Generated emergency response emails for immediate client use following natural disasters or other emergencies such as hurricane preparedness, shootings, wildfires, and more

• Created ongoing marketing and promotional materials to meet client needs for daily and weekly collateral, such as articles, flyers, wallet cards, tip sheets, posters, email campaigns, and web content

• Implemented client-specific marketing campaigns utilizing Constant Contact, print distribution, and social media platforms

• Researched and curated content that enhanced CuraLinc’s 10 social media accounts in addition to managing the company’s wellness blog

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Discover Global Network - Global Marketing Support Specialist

April 2019 – July 2019

Riverwoods, IL

• Created, customized, and updated PPT presentations for client-facing and internal teams that interact with acquirers, merchants, and issuers

• Maintained accurate sales support collateral and presentations

• Liaised with agencies on the enhancement of marketing materials including presentations, sales materials, and other forms as needed

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MAT Holdings, Inc. - Marketing & Product Development Coordinator

August 2016 - November 2018

Long Grove, IL​

• Designed, maintained, and distributed a monthly B2B sell sheet that helped sell over $5 million worth of excess or obsolete inventory

• Actively maintained product retail comparison summaries utilized in the sales process

• Worked with the graphics department to create or update materials for new and existing products, labels, catalogs, sell sheets & various sales brochures

• Maintained a B2C product E-commerce marketing copy for over 250+ products

• Worked in eCommerce CMS systems to onboard, update, and maintain products

• Coordinated trade-show set-up & takedown

• Other tasks included, but were not limited to, creating a monthly sales sheet, creating divisional purchase orders, monthly product review summaries/customer service campaigns, product audits, designing & maintained a product sample booklet, maintaining a division-wide project tracker, creating factory first article instructions & more​

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